Inside secrets on working smart and staying creative (2005)
Written by Plazm and Sarah Dougher
A great read with some fantastic articles. Some points of particular interest, include:
30. If you are a designer, design; if you are a manager, manage
37. Look far and wide for your sources in the creative process
44. Read it all, forget it all, and do your own thing
64. Acknowledge the value of the analog process
67. Recognize the limits of digital technology for creative work
69. Whatever you think, technology is in control
70. Remember that technology serves you; you do not serve technology
80. Practice and preach, don’t theorise and teach
Technology
Technological innovation has made it possible for designers to work in ways that were oncce practically or financially out of reach. Computer technology has expanded the capacities of many designers, helping htem to develop new skills and gain experience in fields such as motion graphics, digital fonts development, and video editing. It has also streamlined the way designers and clients communicate, and has provided designers in different fields with a new mode of communication.
Although computer technology has clearly altered the aesthetics and basic function of graphic design since the 1980s it is difficult to state where the computer fits on a list of tools used by a desgner because it seems to dominate so ruthlessly.
page 124
Hideki Nakajima
“…feels that technology is a direct result of creativity.”
“I think the final state of the development of technology is the human being. For example robots are improved to become more and more like a human being. Digital processes are inferior to analog. They only enhance design; they cannot replace it. Creativity starts with the human mind and hand.”
page 127
Miles Murray Sorrell FUEL
“The idea of anyone or anything being ‘in control’ is in itself menacing and yet what exactly technology is in control of in this instance is not clear”
page 136
Chase Design Group
“Are we too connected? No. Email is the best invention ever. Technology is a tool, like a pencil. I use both, every day. Technology only helps unless you are lazy. If you are lazy you deserve what you get.”
page 138
Worksight
“The bells and whistles of new technology are not all that they’re cracked up to be.”
page 144
















